Q3. What kind of media institute might distribute your media product and why?

Thinking about our media product, I personally would say that although our film has indie characteristics in it, it is not an indie/low budget film and is a mainstream film. I would say that our film opening (if it were to be completed into a whole film) would have to be a blockbuster. 

I think this because it’s not an original idea; a victim being killed at the start of the film and the audience trying to piece together the crime and suspects. We also decided this because we think that the stereotypical audience for arthouse cinemas doesn't match our film because arthouse films can be niche and can only appeal to a select few. With our film we want it to apply to a wide range of audience so the niche category isn't what our film slots into. So with our film being mainstream, it would be distributed to mainstream cinemas like Showcase, Cineworld and The Odeon which attract millions of customers every year.

The budget that my group and I have decided for this film is £6.5 million. We decided this by comparing our film to similar ones like Memento (Christopher Nolan, 2000). Memento's budget was $5 million and we thought £10 million was a bit too high for our film and we couldn't decide on either £5 million or £7 million so we met near the middle and said £6.5 million.

I think our film would be best suited as being distributed by a film company such as Newmarket Capital Group that is a production and distribution film company and when this occurs, this is known as digital convergence. Newmarket Capital Group is actually Memento's distribution and production comapny and we felt that we should use this because Memento started out as an independent (indie) film and went on to become a successful blockbuster.

 We feel that our film would be opened on 150 to 200 screens in the USA to start with before marketing it to other countries such as the UK. It's important to market it to one country before marketing it to another because marketing is so crucial to a film that you want to have experience and feedback before this is done.